Moleskine Helvetica

You are still on time. Of the 500 limited copy edition there are a few available just for you.
Created in 1957, the Swiss-born Helvetica font has now become the most iconic typeface and more than a year after its 50th birthday, it continues to fascinate the world. The "Tribute to Typography - Helvetica, Past, Present and Future of the Typography" exhibition was organised at the Laforet Museum in Harajuku.
To celebrate this extraordinary font, Moleskine collaborated with the Helvetica foundation and acclaimed Japanese designers GROOVISIONS to create two special editions of the legendary notebooks (black and red). A limited edition of 500 of each notebooks will be available in very selected retailers in Asia and online at www.moleskineasia.com, to the pleasure of all fans of this legendary font. In Macau you can order it with us, just by throwing an email to Bloom.

HELVETICA • THE FONT
In 1957, Eduard Hoffman and Max Miedinger designed the sans-serif typeface "Helvetica" for movable metal type at Haas Type foundry, Switzerland.
This was first called "Neue Haas Grotesk", and then renamed "Helvetica", which is derived from "Confoederatio Helvetica" meaning Switzerland in Latin, in 1960. Since then, this typeface was diffused rapidly, being used for the Corporate Identities of public facilities and companies, etc., jacket designs of music albums, street displays, and posters.
Then, its derivatives increased, including the modified version "Helvetica Neue", in 1983. Helvetica has been cherished around the world as the most frequently-used typeface over the past half century, and is still outstandingly popular in the present age of digital typography. In Japan, this became a designated typeface for the first time at the Tokyo Olympic Games in 1964, and used as a standard typeface at national events, including the Osaka Expo'70, and now is the unmatched one adopted for the Cls of firms, including JR, products, and fashion.

HELVETICA • THE MOVIE
Helvetica is an independent feature-length documentary film about typography and graphic design, centered around the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957.
Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers, including Wim Crouwel, Michael Bierut, Erik Spiekermann, and Massimo Vignelli. The film aims to show Helvetica's beauty and ubiquity, and illuminate the personalities that are behind typefaces

Limited Edition of the "Tribute to Typography - Helvetica, Past, Present and Future of the Typography" exhibition

192 pages • 9x14cm • acid-free paper
Special Edition with Moleskine Hard Black Ruled Notebook.
Design by GROOVISIONS, with logos debossed on both covers, customised banderole and history of Helvetica printed on the backend page.

Limited Edition with 500pcs in Asia.

MOP$198.00 • ORDER NOW

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