Within a Sky Full of Earth

[WHO STILL HAVE PROBLEMS TO LOGGING IN]

hubris |ˈ(h)yoōbris|
{noun, first used in the late 19th century} [from Greek],
• presumption, insolence, (orig. towards the gods); pride, excessive self-confidence

EXAMPLES
Aldous Huxley: "Hubris against the essentially divine order of Nature would be followed by its appropriate nemesis."
S. J. Gould: "By what hubris do we consider ourselves any bigger in a universe of such vastness?"
[Shorter Oxford English Dictionary (Fifth edition, 1993) page 1281, left hand column.]

The ancient Greeks believed hubris led to downfall
In 'hubris' the 'u' occurs before the ' b', and an 's' is the final letter. The same letters, capitalized and brought together in their hUBriStic order, name an internationally known bank. The overlap of the letters and their positions in the word and in the bank's name is a coincidence, perhaps an amusing one. If one find the coincidence striking then, moving from orthography to meaning, one may come to ask, "Could the bank's abundant enthusiasm for rehearsing its successes and for pursuing profit by means ranging from the conventional, through the disastrous, to the legally dubious, together amount to hubris?"
Moving again, from current meanings to past beliefs, one might see the losses, accusations, and punishment that UBS has recently suffered as echoes of those nemeses that long dead Greeks believed they risked when by ignoring their cities' conventions, faith, laws, and wisdom.
[BY GODFREY @ BLOOMLAND]
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