Within a Sky Full of Earth

Harry Potter's eco-pages magic to earth-friendly ears!
Mary Lamey, CanWest News Service
Published: Wednesday, July 18, 2007

The seventh book in the blockbuster Potter franchise is being touted as the greenest book in publishing history, thanks to a non-profit group that has persuaded publishers, printers and pulp producers to opt for forest-friendly paper.
Raincoast Books, which expects to sell about 1.2 million copies of "Deathly Hallows," was the first publisher to back the initiative in 2003.
Today, 16 publishing houses worldwide have committed to using recycled, or ancient forest friendly (AFF), paper for the final instalment of J.K. Rowling's wizard tale.
That will mean 200,000 fewer trees will be felled to feed Potter demand, or the equivalent of 2.5 green and leafy Central Parks, according to Nicole Rycroft, executive director of Markets Initiative, the Vancouver-based group behind the push.
Full story here.